Light Matters, Amsterdam Light festival 2017

Creative director, Scenographer and Content Director •

With ACTLD we created for ALF, this new media installation illustrating the Existentialism of light, 2017’s theme of the festival.
We really wanted to find a way to focus only on the matter of light itself. So we imagined a unique giant transparent surface of 400m2 that we suspended above a park, in between the trees. We later named it “Video netting“.
An invisible surface catches light and keeps it as the only visible element, creating an immersive experience. Out of the darkness, a flowing moving light appears in between the trees, dancing in the middle of the sky, like a mirage. A cloud of light, brought down to earth, floating above the spectators, between sky and water.

The story:
Since the beginning of time, light has existed in its most existential form providing comfort and enchantment. More and more, artificial light tends to steal the thunder of natural lights and darkness. These natural phenomena are hiding nowadays in pure darkness like a diamond in a mine. To reveal these marvelous pieces of natural light into the heart of the city, Light matters proposes a travel around the world and further.
Rare treasures from the universe, the northern skies, the deep sea, the center of the earth and more… will float above us reminding people how much Light Matters.

By sailing on the canal, you could enjoy the artwork in a contemplative way surrounded by ambient sound.
From the Jonas Daniël Meijerplein park, as a pedestrian, you could live an immersive and more intimate experience.

Designed & Produced by ACTLD

Principal designer / Director: Koert Vermeulen
Creative Director: Julie Boniche
Junior Designer: Ana Vargas & Lucia DoSouto
Content Coordinator: Guillaume de Brabandère