Timeless elegance

Artistic director and Video Content Director •

Christmas installation for Regent street in London, 2015. 
Our concept is a sculpture of time, nowadays genuine luxury. We illustrated the concept of “suspension of time”, by showing each element of an enchanting
innovative clockwork mechanism, which pave a “golden way” for the visitors. We propose to rediscover the festive season of Christmas with a new artistic
perspective and a touch of avant-garde.
For the first time in London’s festive illuminations, we imagined a challenging lighting scheme with a custom created combination of video projections,
dynamic pixels, tinsels of light and LED screens integrated in the decoration. Every hour, visitors can watch an exclusive compilation of video projections
and programmed lights that bring the sculpture to life. This ambitious dynamic installation is designed to evolve in time, reflect the brand values of
Regent Street and convey its atmosphere of glamour during the festive period.

Designed by ACTLD and Produced by Piggotts London

Concept design & project management: Koert Vermeulen, Pavla Beranova & Julie Boniche

Junior designer: Cristina Martinez
Video content team: Hello Charlie